Millenial Pink: Not Just a Phase

The color pink has grown in popularity among both men and women due to the liberalism of millennials. “Millennial Pink,” a range of pink with warm undertones, has become a popular trend in clothing and fashion.

Confident, connected, open to change — according to the Pew Research Center, millennials are all of the above and will probably be the most educated generation ever. We’re a part of a generation so influential and progressive that we have a color named after us — Millennial Pink.

What is Millennial Pink? It’s not a single color, but rather a wide array of pinks with warm undertones. With all this comes the question well why is pink representing a generation? Pink originally was a color geared towards boys and now is more associated with girls. Millennial Pink has opened up the conversation of gender fluidity, becoming a color that’s both androgynous and a movement redefining gender roles for many. Perhaps that’s what has made it so popular for a generation that’s liberal and open for change, according to the Pew Research Center.

Pink has been on everyone’s radar in the past couple of years. In 2014, the Color Marketing Group, a nonprofit that works with Pantone, predicted a mauve-pink called Shim — a mixture of She and Him — would be the color of 2016. And of course, in 2016 Pantone named Rose Quartz the color of the year. In 2014, Tumblr noted that #palepink was the most popular pink-associated tag and some even named the shade Tumblr Pink. New York Magazine recently curated a timeline of the evolution of pink, specifically the slow birthing of Millennial Pink, to summarize the sudden popularity of this now legendary shade. From Acne Studios bags to Glossier packaging to most recently, Rihanna’s Fenty x Puma collection, the color actually seems to have crept up in every aspect of fashion.

It’s so popular that Millennial Pink has a tendency to sell out everywhere. Drake’s Stone Island puffer jacket was in such high demand that the puffer jackets were sold out soon after being seen on Drake’s Instagram this past February. Rihanna’s silk pink sneakers showcased at her Spring/Summer 2017 Fenty x Puma fashion show also quickly sold out after their release. The color is also profitable outside of fashion. Restaurants — such as Pietro Lolita, whose interior is entirely in pink — have incorporated it in their decor. In the jewelry industry, rose quartz is in high demand. Plus, home good company Le Creuset has launched its own version of Millennial Pink set in the shade hibiscus.

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Incorporating the color into your wardrobe shouldn’t be a challenge. Millennial Pink has blown up on the runways, so it is no surprise that the color is introduced by every designer in every shape imaginable. As a color that’s so bubbly and fresh, Millennial Pink can be a standalone piece through a bag, earrings, sunglasses or even a scarf. However, don’t cross out an all pink ensemble just yet. If you’re daring, a silky pink pajama set with sneakers would be a comfy option. A pink t-shirt with blue denim is always a pleasing color combo, but a casual t-shirt with cropped chinos or culottes would be a clean look perfect for work, class and even a night out. Play around with androgynous silhouettes as a nod to the overall gender fluidity movement associated with Millennial Pink through streetwear. Oversized baggy hoodies with roughly-ripped denim or a pop of pink with socks and a pair of Vans could be an option.

Whether it’s a political statement or just another aesthetically pleasing color to add to your wardrobe, define Millennial Pink your way and embrace the iconic shades that are bound to be something more than another phase.

Email Liv Chai at [email protected]

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