Passover, the Jewish festival commemorating the liberation of the Israelites, began last Friday, April 22 and will conclude this Saturday, April 30. The week-long celebration consists of prayer, time spent with family and friends and lots of traditional food. This year, Seamless, the popular food-delivery service, has released a Passover-inspired menu for people who might not be able to cook.
Menu options are cooked fresh to order and are available from four restaurants: Coppelia, Miriam, Mile End Manhattan and Mile End Brooklyn. Some popular menu items include matzo ball soup, latkes, chopped liver and barbeque chicken. Some of the more unique options from Coppelia include Guacamole con Pescado Ahumado, which consists of chunky avocado, achiote smoked whitefish salad ”Yucatan style,” horseradish, habanero, red onion and matzoh. Also offered is Tacos de Brisket, a combination of Chipotle braised brisket, matzoh tortillas avocado, red onion and chipotle salsa. These meals are labeled as not necessarily kosher, but “Passover-friendly.”
Lindsey Ruthen, the Media Relations Associate at Seamless, says the company decided to launch a menu for Passover because of the large audience it would serve in the city.
“We’ve always said that Seamless is ‘How New York Eats,’” Ruthen said. “Passover is a well-known holiday among New Yorkers, whether they are celebrating the holiday or just want to try something new, and we wanted to make it even easier for our diners to celebrate this huge cultural milestone.”
Seamless was most inspired to launch this menu because of their motto “to work hard to surprise and delight diners at all the moments that matter to them.” All of these menu concepts are created and prepared in-house by each of the participating restaurants.
Steinhardt freshman Carly Gainsburg, who celebrates Passover every year, is hesitant to use the service because she believes a key tradition is actually being in the kitchen with family.
“I think it’s a good idea, but I personally would not use it,” Gainsburg said. “There’s something special about spending the day cooking with your family, and that is an experience I wouldn’t want to sacrifice.”
Although this is the first year of Passover-inspired menus, Seamless hopes to continue this option every year.
Ruthen believes the menus will be successful because of their variety, combining traditional Jewish foods with some more modern meals.
“We aim to provide our diners with local favorites that they can enjoy from the comfort of home,” Ruthein said. “In both cases, we see the biggest benefit of offering Passover meals as bringing convenience and delight to diners who are celebrating Passover.”
Email Ankita Bhanot at [email protected]