Menswear collaboration continues to sell
Oct 14, 2015
The collaboration between New York-based streetwear brand Supreme and renowned fashion house Comme des Garçons has become a regular seasonal project, and this year was no exception. Supreme and Comme Des Garçons SHIRT have joined once again for a Fall/Winter 2015 collection with a new look proving they could be onto a new trend of unintuitive collaborations.
Known for bold motifs, the line included a heavy mix of stripes and polka dots in their first seasonal collaboration in 2012. The line also challenged the norm by mixing polka dots and digital camo prints. The cut-and-sewn T-shirts and accessories, including wallets and crusher hats, were a hit — items sold out in less than 10 minutes.
For their 2014 collections, the collaborators again mixed and matched polka dots, stripes and new prints. Using a graphic image for the first time, the collection featured Vans sneakers, hoodies and T-shirts printed with a picture of the late New York City skateboarder Harold Hunter. Reversible bomber jackets with polka dots, stripes and a graphic print also made a strong aesthetic statement.
For this season’s Fall/Winter 2015 collection, Supreme and CDG SHIRT moved away from the line’s traditional patterns and keep it very simple. Utilizing only red and blue plaid prints, the collection is unlike any in the past. White and khaki hoodies feature clean printed hoods keeping a classic look with a recognizable pop of plaid. Long-sleeved T-shirts are new as well featuring a decal of the collaborators names and the year.
Available online and in-store at Dover Street Market since late September, the nearly sold-out collection features T-shirts from $40-50, hoodies from $200, jackets at $298, trousers at $198. In early December, buyers will be able to get their hands on specialty Timberland boots. Though the pieces are priced higher than Supreme’s usual items, the quality and design of the collaborators seem to be worth the investment among fans.
While local skateboarders and teenagers still remain Supreme’s major target audience, the brand has expanded its network with Comme de Garçons. This string of collections is consistently gaining popularity among a plethora of global fashionistas, proving this could be one of the more crucial ways the Supreme brand continues to prove its street credit.
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