It is that time of year again for every budget-conscious fashionista to become an animalistic shopper at their local Target. It is time for Target’s next designer collaboration, this time with the 2014 Council of Fashion Designers of America Womenswear Designer of the Year, Joseph Altuzarra. The highly anticipated collection, comprised of nearly 50 pieces, priced $18 to $90, recently became available on Sept. 14 in Target stores nationwide and on Target and Net-A-Porter’s websites.
The collection is centered around the modern woman by combining sexiness with sophistication and allowing her to easily transition from school or the office to date night. It features a mix of peasant sleeves, pencil skirts, high slits, python prints, trench coats and even a few gowns. The pieces can be deconstructed, mixed and matched with countless other items throughout the line, easily allowing for dozens of outfit combinations. The range also includes some highly covetable accessories, including waist-cinching crocodile belts, stilettos and a pair of thigh-high boots.
Target has collaborated with designers since 2003, beginning with Isaac Mizrahi, and followed by designers such as Rodarte, Proenza Schouler, Missoni, Jason Wu and Phillip Lim. Altuzarra is Target’s latest line and will no doubt lure the crowds of adoring fans as all of the prior collections have.
While it does not feature quite as large a range as the Missoni collection and does not have any signature handbags like the 3.1 Phillip Lim line, the media buzz for this collection has been just as high, if not higher, as all of the past collections. Fashionistas across the country are preparing to line up hours before store openings just to be the first to get their hands on those limited edition pieces, notorious for selling quickly and never to be seen again. The frenzy is a bit maddening, but completely worth the wait to buy a designer item for under $100.
Target’s designer collections are heaven for any college student. Gone are the days of sacrificing the coveted high-fashion shoe for that overpriced textbook. With Target, students can now afford both. Some industry professionals have questioned these Target collaborations in the past, not wanting to merge fashion with affordability for fear of it becoming too mainstream and cheapening the designer’s name.
But for college students everywhere, these collections are much needed. The collaboration with Altuzarra maintains all of the designer’s signature feminine silhouettes and chic prints, but at a price point that a student can actually afford. It is a win-win for everyone and well worth the early morning trip to Target.
A version of this article appeared in the Sept. 17 print edition. Email Sophie Lewis at [email protected]