Thursday, Jul 24, 2014 01:44 pm est

Burger Joint serves simple, fresh food in Greenwich Village

Posted on April 24, 2013 | by Daniel Yeom

Daniel Yeom for WSN

Midtown’s legendary Burger Joint, whose cheeseburger was recently named Most Awesome Hamburger in New York City in the final round of Eater NY’s Ultimate Burger Bracket, opened its second New York location in Greenwich Village earlier this month.

Ever since opening its doors 10 years ago, Burger Joint has successfully combined low prices with quality burgers. Its Midtown shop, located in the lobby of Le Parker Meridien hotel, has garnered an incredible reputation for serving one of the best burgers in Manhattan — lines out the door serve as proof — and inspired world-class chef Danny Meyer to open Shake Shack.

Although the franchise had been reluctant to expand in the past, Burger Joint recently opened a store in Seoul, South Korea, and is actively planning to open another in Dubai, United Arab Emirates.

“We decided to open our second U.S. store in downtown New York because we thought the atmosphere of the neighborhood fits perfectly with our company’s vibe,” said Marisa Zafran, director of public relations and marketing at the Jack Parker Corporation, which oversees operations at Burger Joint.

Burger Joint at Eighth Street differs from its Midtown location. The dimly lit restaurant is not only three times bigger than the original but will also be equipped with a full bar as soon as it acquires a liquor license. The dedication to making delicious, fresh burgers, however, remains intact.

“We have our own butchers in our stores,” Zafran said. “They grind up quality meat and make fresh patties for us.”

To bring out the full flavor of fresh beef, Burger Joint not only refuses to use any seasoning but also incorporates a golden ratio of beef — 20 percent fatty and 80 percent lean meat — in making its patties.

Food served at Burger Joint is simple — no fuss, just burgers. Customers choose between the hamburger ($5.50) and cheeseburger ($6.50), with condiment options of lettuce, tomato, onion, sliced pickles, mustard, ketchup and mayonnaise.

The addition of any other condiment may distract the flavor of the juicy beef. Instead, French fries ($2.75) are always a great accompaniment for the burger. Don’t forget to try Burger Joint’s milkshakes (vanilla or chocolate, $4.50).

“We are eager to add the student population at NYU in our customer pool,” Zafran said.

Quality burgers on a college budget, in addition to proximity to campus, will surely make Burger Joint a student-favorite in no time.

Steinhardt freshman Luis Jacome said he will be a regular at the newly opened restaurant.

“Obviously the burger is really good,” Jacome said. “But the store is really spacious. I will be coming here with my friends a lot.”

Burger Joint is located at 33 W. Eighth St.

A version of this article appeared in the Wednesday, Apr. 24 print edition. Daniel Yeom is a contributing writer. Email him at


profile portrait
Felipe De La Hoz

Multimedia Editor | Felipe De La Hoz is a Colombian national studying journalism at the College of Arts and Sciences. Having been born in Colombia and raised in the United States, Mexico and Brazil, Felipe is a trilingual travel aficionado and enjoys working in varied and difficult environments. Apart from his photography, Felipe enjoys investigative reporting and interviews, interviewing the likes of Colombian ex-M-19 guerrilla fighters and controversial politician Jimmy McMillan. He has covered everything from governmental conferences to full-blown riots, as well as portraiture shoots and dining photography. Having worked under Brazilian photojournalists for Reuters and AFP, Felipe hopes to one day work on demanding journalistic projects and contribute to the global news cycle.

Ann Schmidt

News Editor | Ann is a liberal studies sophomore who lived in Florence during her freshman year. She plans on double-majoring in journalism and political science and is always busy. She is constantly making lists and she loves to laugh.


Daniel Yeom

Daniel started at the Features desk of WSN last Spring, writing restaurant reviews whilst indulging on free food and consequently getting fat. Last Fall, he was the dining editor, and he this semester he is senior editor. Daniel is in Gallatin (living the dream) studying Food & Travel Narratives, incorporating aspects of Food Studies, Journalism, and Media, Culture, and Communication. He loves food more than life itself.

Hannah Luu

Deputy Multimedia Editor | Hannah Luu is a ridiculously great Deputy Multimedia Editor. She is a sophomore from Northern California. If you think Northern California means San Francisco you might need to closely examine a map. She is passionate about NPR and being half Asian.

  • How to join:

    The Washington Square News holds open weekly budget meetings at its office located at 838 Broadway every Sunday. All are welcome to attend, no matter your background in journalism, writing, or reporting. Specific times for meetings by desk are listed below. If you wish to talk to an editor before you attend, feel free to check out the Staff page.

    5 P.M. 6 P.M. 6 P.M. 6:30 P.M. 6:30 P.M. 7 P.M.

    Applying for an editor position: Applications for editor positions during the fall or spring semesters are available twice each academic year and can be found here when posted. Applications for the Fall 2012 semester are closed, but check back for Spring 2013. Those who wish to apply are urged to publish pieces in the newspaper and contact current editors for shadowing.

    History of the Washington Square News:

    The Washington Square News is the official daily student newspaper of New York University and serves the NYU, Greenwich Village, and East Village communities. Founded as an independent newspaper in 1973, the WSN allows its undergraduate writers and photographers to cover campus and city news and continues to grow its strong body of award-winning journalists and photographers.

  • The WSN has a circulation of about 60,000 and can be found in over a hundred purple bins distributed throughout campus. It is published Monday through Thursday during the fall and spring semesters and online on Friday, with additional special issues published in the summer. The newspaper recently revamped its website during the Fall 2012 semester.

    Like few campus newspapers in the country, the paper is editorially and financially independent from the university and is solely responsible for selling advertisements to fund its production. The WSN, including its senior staff, is run solely by current undergraduate students and the business-division is largely student-operated as well.

    A Board of Directors comprised of alumni, NYU professors and working news media professionals serves as advisors to the paper. Board members have no control in the WSN's editorial policy or newsroom operations. Alumni of the newspaper are established and leading journalists in such news organizations as The New York Times, The Wall Street Journal, NBC news, ABC news, Fox News, and USA Today.