Saturday, Jul 26, 2014 03:13 pm est

Alexandre Herchcovitch Fall/Winter 2013

Posted on February 8, 2013 | by Marina Zheng

Click the photo for more looks from Alexandre Herchcovitch.

The lights dim, the crowd silences, and out saunters a model gracing a beautifully crisp sleeveless white midi dress featuring an exaggerated peplum waist. The first look was met with the hushed ‘wow’s of the audience but little did they know that the collection would blossom further.

Inspired by flowers, plants, and all things botanical, Alexandre Herchcovitch’s autumn/winter 2013 collection took the overdone idea of floral influences and transformed it into artistic mastery.

Shades of ivory white, rose red, leafy green, and flowery plum were all duly appropriate considering the theme of the collection. As for prints, Herchcovitch avoided the predictable in-your-face florals and opted for something a bit more understated and muted. The delicate leafy flowers that appear on the sleek trousers and silky blouses resemble watercolors on paper rather than patterns on fabric.

Everything about this collection – from the volumes of the skirts to the ruffles on the dresses – was abundant, big, and dramatic. Origami shaped dresses with modern architectural qualities resembling the shapes of flowers dominated the runway. Ruffles attached to the waist of streamline silk dresses cascaded down the backs of the models, fluttering behind them in the most feminine way imaginable.

A particular showstopper was an ivory satin skirt with full oversized ruffles spilling over the top. The detail’s reference to the petals of a flower was hard to overlook. Another standout was a deconstructed voluminous striped satin dress featuring one attached sleeve and one sleeve gracefully slipping off the model like a falling petal.

As if the clothes couldn’t speak for themselves, Herchcovitch reached a new level with accessories. Average pumps and clutches were made with straps that depicted leaves in their stages of color change, ranging from dark brown to mossy green. The make-up was also kept in tune with the central theme of natural beauty. Think bare faces, thin eyeliners, and matte lips.

Herchcovitch delivered not only a beautiful collection, but also one that was creative, original, and endearingly literal. He is an artist who can take an idea we’re all too accustomed with and tastefully translate it into a concept we can’t get enough of.

Spotted in the front row: Sophia Lamar, Pita Davis, and a blonde Leigh Lezark

Marina Zheng is a staff writer. Email her at


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Felipe De La Hoz

Multimedia Editor | Felipe De La Hoz is a Colombian national studying journalism at the College of Arts and Sciences. Having been born in Colombia and raised in the United States, Mexico and Brazil, Felipe is a trilingual travel aficionado and enjoys working in varied and difficult environments. Apart from his photography, Felipe enjoys investigative reporting and interviews, interviewing the likes of Colombian ex-M-19 guerrilla fighters and controversial politician Jimmy McMillan. He has covered everything from governmental conferences to full-blown riots, as well as portraiture shoots and dining photography. Having worked under Brazilian photojournalists for Reuters and AFP, Felipe hopes to one day work on demanding journalistic projects and contribute to the global news cycle.

Ann Schmidt

News Editor | Ann is a liberal studies sophomore who lived in Florence during her freshman year. She plans on double-majoring in journalism and political science and is always busy. She is constantly making lists and she loves to laugh.


Daniel Yeom

Daniel started at the Features desk of WSN last Spring, writing restaurant reviews whilst indulging on free food and consequently getting fat. Last Fall, he was the dining editor, and he this semester he is senior editor. Daniel is in Gallatin (living the dream) studying Food & Travel Narratives, incorporating aspects of Food Studies, Journalism, and Media, Culture, and Communication. He loves food more than life itself.

Hannah Luu

Deputy Multimedia Editor | Hannah Luu is a ridiculously great Deputy Multimedia Editor. She is a sophomore from Northern California. If you think Northern California means San Francisco you might need to closely examine a map. She is passionate about NPR and being half Asian.

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