New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

Launched in New York City, Bloc Collective is a new brand of canned cocktails Their packaging has QR codes that link consumers to local events. However, the cost of the cocktails may make them inaccessible for college students. (Staff Photo by Manasa Gudavalli)

Bloc Collective is cool, but it’s not the next White Claw

The new canned cocktail brand connects consumers to events in their cities through QR codes on the cans. However, Bloc Collective’s impressive taste is likely too pricey for college consumers.
Sabrina Choudhary and Joey Hung December 3, 2021

If you follow our work, you know that we appreciate a good hard seltzer. Bloc Collective is an enthusiastic new kid on the block that delivers quality canned cocktails and a list...