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New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

via Pottermore.com

J.K. Rowling uses new media to promote ‘Harry Potter’ series

May 1, 2014
The website Pottermore features JK Rowling's coverage of the 2014 Quidditch World Cup, and "Harry Potter" is not the only franchise that uses transmedia to expand its universe.