The NYU Wasserman Center for Career Development is seeking to showcase internships, service opportunities and work experiences that NYU students and alumni are pursuing through the “#iamlimitless” campaign.

The campaign encourages students to share their career success stories on Facebook and Twitter to win prizes from employer sponsors. By engaging students through such social media, the Wasserman Center hopes to connect students and display job opportunities gained through the center.

To date, there have been over 100 submissions on Twitter — including a retweet from Tisch alumnus Spike Lee, who has more than 300,000 followers on the social networking site.

Heather Tranen, a senior assistant director at the NYU Wasserman Center, said the campaign began as a way to showcase the career center’s resources.

“It began as a way to kick off Welcome Week to engage the incoming students with the Wasserman Center and introduce them to all our resources,” Tranen said. “We want our students to feel empowered and truly feel they are limitless.”

David Purdy, a clinical assistant professor of management Communication at Stern School of Business, said he supports the use of social media to promote internship opportunities.

“After hearing some 300 pitches on an average day, we just don’t believe most of what we hear. Social media advocacy helps fill that credibility vacuum,” Purdy said. “Who better to believe than our peers who have experienced a given product or service?”

CAS senior Briannon Gillis shared her internship success story on Twitter: “I got a job through @NYUWassEmployer, where I met my favorite politician & our President #iamlimitless,” Gillis tweeted.

Gillis said the “#iamlimitless” hashtag was ingenius because it reflects the way Wasserman Center helps students empower themselves to build their own careers.

“Reading about resources on websites is always useful, but actually participating in the programs, visiting Wasserman, attending various sessions,” Gillis said. “And meeting with counselors not only helps you acquire necessary skills, but it also made me realize that there are useful and accessible steps I can take to get closer to setting and accomplishing my goals.”

A version of this article appeared in the Wednesday Sept. 26 print edition.  Michelle Wu is a contributing writer. Email her at [email protected].