New York Fashion Week never ceases to redefine style and showcase the industry’s myriad of geniuses. Marc Jacobs has a knack for being one of these innovators. After all, it was Jacobs who, in 1992, launched a grunge collection for Perry Ellis that would become the epitome of ’90s style. It was also Jacobs who would design Louis Vuitton’s first Ready-to-Wear line in 1997. And now, in 2014, Jacobs sends his models down the runway of his Spring/Summer collection with absolutely no makeup.

Jacobs and makeup artist François Nars worked together to create not only a natural look, but also a real one. With Jacobs envisioning an army of models, Nars told fashionista.com that it was also the designer’s idea to have the models be completely barefaced. This realness has been trending throughout the industry and, now that it has been presented on the runways, it will not be long before women everywhere embrace this look.

“This goes back to one of the looks that I’ve always loved — bare skin, nothing on the face, lips or eye, just beautiful skin,” Nars said in a statement to the Today Show. “What you see is what you get.”

While Tommy Hilfiger embraced star tattoos and Badgley Mischka painted their models’ eyebrows in pastels, Marc Jacobs’ models solely used tinted moisturizer. Though next summer  people will likely to be seen with body art and pastel accents, the bare face will be dominant. Not only is it practical and easy to keep up, but it also will make women put a stronger emphasis on their personal skin-care regime.

Marc Jacobs’ minimalist movement has garnered world-wide attention. CAS freshman Zoe Thompson said while the bare face is innovative, it is a double standard.

“What is considered minimalist is the appearance of a model who is characteristically chosen to conform to a certain look,” Thompson said. “Regardless of makeup or not, it’s still presenting a false idea of beauty.”

Tisch freshman Emma Hart, however, said the no-makeup look is good for women.

“I find it very inspiring as a woman that the fashion industry is promoting a more natural look,” Hart said. “It puts a lot less pressure on women to feel like they always have to look made up.”

Regardless of personal opinion, Marc Jacobs’ Spring/Summer ’15 presentation can undoubtedly be called revolutionary. Jacobs is starting a movement toward a bare face with an emphasis on inner beauty that the fashion industry is often stereotyped to be adamantly against. Next time, when debating whether or not to brave it to class with zero makeup, go for it. Join the movement and do it with confidence. Less is truly more.

A version of this article appeared in the Wednesday, Sept. 24 print edition. Email Gabrielle Bower at [email protected].