advertising Archives - Washington Square News

Beyond NYU: Building entrepreneurial success

Tandon alum Miguel Guerrero created one the world’s largest Minecraft servers when he was 14. Now, he is helping small businesses with their marketing campaigns at his own company.

Bruna Horvath and Jason Alpert-Wisnia • October 5, 2023

When Tandon alum Miguel Guerrero was just 14 years old, he created a Minecraft server that was at one point considered the world’s largest. This was only the beginning of his...

Is Load Management the Future of the NBA?

Players like Kawhi Leonard have been sitting out games in order to rest their bodies during the 82-game regular season. Is this the way forward for the league or is it just the latest issue for fans to grumble over?

Arvind Sriram, Staff Writer • November 11, 2019

Last season, Kawhi Leonard made headlines after he sat out 22 games due to “load management,” opting to rest his body while he was still recovering from the quad injury that...

Social Justice Is a Movement, Not a Marketing Strategy

Melanie Pineda, Staff Writer • April 17, 2017

Even though Pepsi is by no means the only company guilty of using social justice in their product tactics, this ever growing trend of abusing activism for companies’ personal gain needs to be called out and stopped.

Memes for Millennials: Now on Sale!

Thomas Chou, Staff Writer • March 27, 2017

Gucci's recent ad campaign for men's watches used an unorthodox approach by turning ads into memes, so we tried it out, too.

Corporations Shouldn’t Have Opinions

Henry Cohen, Staff Writer • February 22, 2017

The attempts of corporate marketing teams to cash in on social issues underscores the core deceit of advertising. Obviously organisations like Audi are not uniformly committed to gender pay parity as they proudly proclaim in their cringe-worthy Super Bowl ad.

Trevor Hill Was Right to Question Capitalism

Maya Nann, Contributing Writer • February 10, 2017

Young people like Trevor Hill are aware that capitalism is no longer a desirable belief system to subscribe to. Meanwhile the powers at play are clinging onto outdated systems doomed for failure.

‘Art for Every Home’ Has Rich Past

Carter Glace, Staff Writer • April 25, 2016

"Art for Every Home" at the Grey Art Gallery showcases the artist group Associated American Artists.

#Guccigram turns to art, not photoshop

Adryan Son, Staff Writer • November 10, 2015

While the worlds of fashion and art are in constant collaboration, creative director Alessandro Michele is now adding social media to the conversation with Gucci's latest Instagram campaign.

Advertising feminism sparks conversation

Annie Cohen, Contributing Columnist • October 8, 2014

Businesses may use feminism for their advertising campaigns, but whether their intentions are genuine or not does not matter. Feminism in ads puts a spotlight on the subject and helps the cause.

Think tank analyzes Instagram future

Kavish Harjai, News Editor • February 26, 2014

L2 ThinkTank and Olapic released their 2014 Instagram intelligence report which analyzed brand advertising on Instagram.

Stern partnership analyzes consumer response to ads

February 10, 2014

Researchers at the Stern School of Business have recently partnered with Simplify 360.

Facebook ad system not suitable for Google

October 17, 2013

Google's new Terms of Service mistakenly shifts Google's ad strategy towards Facebook's more social model.