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New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

New York University's independent student newspaper, established in 1973.

Washington Square News

Sustainability has become a marketing tool. Greenwashing tricks customers into spending money on unsustainable products under false pretenses. (Staff Illustration by Alexandra Chan)

Greenwashing: How companies are putting up an eco-friendly front

Greenwashing dupes consumers into spending their hard-earned green on unsustainable and unethical products.
Sam Brinton, Beauty & Style Editor May 6, 2021

This past Earth Day, I opened my email expecting the usual obnoxious junk and spam. What I received was something that annoyed me even more: Earth Day marketing emails. Why were...