Bumsuk Choi, the designer and creative director of General Idea, took inspiration for his Spring/Summer 2018 collection from the millennial generation. Rebranding them as "nippies,"...

Streamlined and architectural, the General Idea Fall/Winter 2017 collection brought back some of the same successful elements from designer Bumsuk Choi’s F/W 2016 season....

General Idea moved away from its usual darker palette this season, showing off some lighter whites and beiges made more appropriate for spring and summer. The brand’s designer,...