Gustav von Aschenbach S/S 2018

Thomas Chou

German-born designer Robert Geller debuted his Spring/Summer 2018 collection at New York Fashion Week: Men’s under the moniker Gustav von Aschenbach. Characterized by minimalist and utilitarian inspired pieces, the collection was a clean yet graphic exploration into Geller’s creativity.

Held in Manhattan’s Cadillac House, the presentation was shown in a unique way — each model entered the runway through a colored door that corresponded with his outfit. Notably, the entire collection was modeled by people of color, which deviates enormously from most other shows.

Branded as a see-now-buy-now collection, models were dressed in bold, striking colors and oversized silhouettes. Designed with broken-in Japanese fabrics, the collection emanates a comfortable and cool style. Despite the oversized nature of many of the pieces, it is clear that the collection was mindfully tailored.

Notable looks included a horizontal yellow and black matching set — a perfect look to lounge around in the house or sport to a fashion show — and a head to toe mustard-yellow look with an extraordinarily tailored trench coat to match.

Geller’s collection is remarkably versatile, with pieces ready to be styled up or dressed down. Unlike Geller’s namesake collection, the Gustav von Aschenbach collection feels younger and more accessible for everyday wear. The most expensive pieces are available for approximately $500, so while the collection is not as expensive as his namesake line, the pieces still maintain a relatively high price point. Geller’s first foray into the “see-now-buy-now” sales model succeeds in its commercialized styling and appeal, and is certainly a up-and-coming line to watch.

Email Thomas Chou at [email protected]

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