![(Image via THEO)](https://nyunews.com/wp-content/uploads/2022/02/IMG_0011-e1644900253174-900x506.jpg)
Diamond in the rough: THEO continues mining for brand identity
Is it supposed to be subversive minimalism or tacky ZARA party glam?
Victoria Maung, Abroad Arts & Culture Editor
• February 16, 2022
![A purple N.Y.U. flag hangs on a building.](https://nyunews.com/wp-content/uploads/2024/02/news-childaistudy-1200x800.jpg)
Yezen Saadah, Editor-in-Chief • July 9, 2024
![Students stream past the clay-colored main entrance of Bobst Library on a bright fall afternoon. The green scenery of Washington Square Park is reflected off the library’s windows.](https://nyunews.com/wp-content/uploads/2022/03/news-sustainability-900x600.jpg)
Julia Smerling, Photo Editor • June 18, 2024
![A woman with brown hair and a blue shirt.](https://nyunews.com/wp-content/uploads/2024/06/dopico.jpeg)
Yezen Saadah, Editor-in-Chief • June 18, 2024
![A woman dressed in red and holding a purple sign that reads NYU is Complicit in Genocide.](https://nyunews.com/wp-content/uploads/2024/06/RallyForHesen-3-1200x800.jpg)
Mikaylah Du, Under the Arch Editor • June 15, 2024