Snapchat is one of the fashion industry’s favorite apps right now. Snapchat first introduced the live fashion week feature in 2014, and it revolutionized fashion weeks around the world as we knew it. Besides covering New York Fashion Week, Snapchat went the extra mile, expanding its coverage to fashion week events from overseas, including Paris and Milan. Snapchat’s accessibility to fashion doesn’t stop there; there are too many fashion influences you can follow too.
Aimee runs a fashion and interior design blogger at Song of Style. She posts stories of her everyday life and shows a glimpse of her life as a fashion blogger. Often times, she shares her outfits and fashion show recaps.
Medine is a founder and editor-of-chief of “The Man Repeller.” Medine’s Snapchat features funny and candid videos that go along with her “don’t take yourself too seriously” aesthetic.
As it says on Glamour.com, Chabbot is the senior online fashion editor, Alaïa enthusiast, collector of white button down shirts and shredded jean shorts and has also perfected the effortless beach waves. Chabbot’s stories feature exclusive events, inspirational outfits and her recent purchases.
Bernstein is the founder and sole blogger for weworewhat. Weworewhat is a fashion blog she created to provide a daily dose of outﬁt inspiration from every corner of NYC. What started as a street style blog is now Bernstein’s personal style blog and her fashion diary. She uploads live fashion meeting stories and shares her outfits from her own wardrobe.
Refinery29 is a lifestyle platform that delivers nonstop inspiration to help women live a more stylish and creative life. It covers everything from shopping and beauty to wellness and celebrities, giving readers all the tips, tricks and tools they need to live a more beautiful life. Georgia is the senior style editor at Refinery29. Georgia’s Snap Story is full of her fashion adventures and foods.
Many fashion brands and designers these days are starting to use Snapchat as a marketing and communication platform to keep their fans updated. They use Snapchat to show off their pieces or share behind the scene moments and their daily lives. Famous designers, such as Olivier Rousteing of Balmain, also upload stories from well-known fashion events such as The Met Gala with their celebrity friends.
A version of this article appeared in the Monday, Feb. 29 print edition. Email Adryan Son at [email protected]