Exhibition explores different side of Vogue Italia

Industria Superstudios held the event and houses the exhibit.

Stunning videos of rare, behind-the-scenes footage projected onto brick walls, and exhibition floors as the Italian beer company Peroni Nastro Azzurro and magazine Vogue Italia celebrated their new global partnership at Industria Superstudios on Oct. 14.

The exhibition, titled “Peroni Nastro Azzurro Celebrates The Visionary World of Vogue Italia,” brings together two brands that are dedicated to Italian style. The exhibition marks the first part of the collaboration, in which the companies pay homage to the style and creativity of the magazine.

Inspired by Vogue Italia’s 50th anniversary, editor-in-chief Franca Sozzani carefully curated vaulted footage of style icons, performers, designers and directors. The videos and their accompanying audio present a view of the talent that Vogue Italia has been able to celebrate. Celebrities such as Duran Duran, Quentin Tarantino and Dita Von Teese are displayed in the videos of interviews and backstage footage.

The videos depict footage from Vogue Italia photo shoots. One such video features Jessica Chastain and casts her in an ethereal light. Chastain, clad in a ’40s-inspired off-the-shoulder dress, is swept away by assistants, photographers and editors to pose for a series of breathtaking shots.


In another video, A$AP Rocky is featured with dynamic style. Kaleidoscopic shots and stop motion technology depict Rocky in his natural state of ultimate cool and chic. He even makes a comment on his own attitude as a creative force in the video.

“I’m what you see, absolutely genuine, and I believe in my value,” Rocky said in the video.

While the current exhibition closes this week, there will be a second part to the collaboration extending into 2015. The two brands aim to locate new talent from around the world as a way to promote and guide the future of style. More details on this process will be released in April 2015.

The exhibit is open until Oct. 22, with an online exhibition at visionaryworld.vogue.it.

A version of this article appeared in the Monday, Oct. 20 print edition. Email Kari Sonde at [email protected]



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