Rich and smooth, tart and a bit sweet, Chobani Plain Greek Yogurt hits numerous flavor profiles in a single bite. As the leading yogurt brand in America, this Mediterranean marvel is a hit with anyone looking for a quick and healthy snack or a cultural delicacy.
It is no surprise that droves of people are trying the new Chobani SoHo Café, a storefront that features their acclaimed plain Greek yogurt along with a menu of recommended mix-in combinations.
The menu includes simple combinations like Plain Chobani + Honey, as well as more elaborate concoctions like Pistachio + Chocolate — a staff recommendation and crowd favorite that consists of dark chocolate, clover honey, Turkish pistachios, orange wedges and fresh mint.
“These are very unique flavor combinations that work incredibly well together,” said Dar Vasseghi, director of Retail Concepts at the SoHo Café. “So anything you get off the menu, you’re going to have the reaction of ‘Wow, this tastes great.’”
Pickier consumers will also be satisfied because they have the option to choose any of the toppings offered on the menu and craft a personalized creation.
“We certainly encourage you to try what’s on the menu, but if you want to change something you can,” Vasseghi said.
These flavor combinations all pay homage to Greek yogurt’s origin: the Mediterranean. The menu includes several authentic Mediterranean combinations, including savory options that incorporate pita chips and olive oil, along with sweeter options like figs and honey.
Perhaps the best part of eating Chobani is the great flavor afforded in such a healthy food. Julia Levine, a Steinhardt junior and nutrition major, believes this type of store will help college students make healthier eating choices without sacrificing taste.
“As a college student, sometimes it’s very difficult to make healthy eating choices,” Levine said. “But having a yogurt store that tastes delicious and is really healthy makes our eating choices much easier.”
Chobani SoHo Café successfully accomplishes this: Even college students, who may not typically be interested in making healthy food choices, have come in to enjoy a bowl of yogurt.
“It wasn’t even a health choice,” CAS junior Aryeh Metzger said. “I just went because [Greek yogurt] tastes so good. And who could deny a delicious honey glaze?”
Chobani SoHo Café is not only health-conscious, but is also environmentally friendly. All of their dishes are served in glass jars, and customers who return the jar receive 25 cents off their next purchase. Otherwise, customers can keep their jars to use at home.
Chobani SoHo is located at 150 Prince St.
A version of this article appeared in the Sept. 4 print edition. Aliza Katz is a contributing writer. Email her at email@example.com
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